[HOT SHARE] Business Development For Dummies Books
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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
Additional Information:
| Title | : Business Development For Dummies |
| Author | : Anna Kennedy |
| Item ID | : YfUwBgAAQBAJ |
| Publisher | : John Wiley & Sons |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 424 |
| Category | : Business & Economics |
| Published Date | : 2015-02-04 |
| Language | : en |
| Isbn 10 | : 1118962702 |
| Isbn 13 | : 9781118962701 |
| Sale Info | : FOR_SALE |
| Price | : 15.99 EUR |
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