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[Paid Ebooks] Price: 72.79 EUR (Free). Download Fundamentals of Business-to-Business Marketing, Mastering Business Markets.

​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Additional Information:

Title: Fundamentals of Business-to-Business Marketing, Mastering Business Markets
Author: Michael Kleinaltenkamp,Wulff Plinke,Ian Wilkinson,Ingmar Geiger
Item ID: uSURBwAAQBAJ
Publisher: Springer
Type: BOOK
Format File: PDF & EPUB
Android/iOS: Install “Google Play Books”
Page Count: 330
Category: Business & Economics
Published Date: 2015-03-02
Language: en
Isbn 10: 3319124633
Isbn 13: 9783319124636
Sale Info: FOR_SALE
Price: 72.79 EUR


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