[HOT SHARE] Marketing the e-Business Books
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Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
Additional Information:
| Title | : Marketing the e-Business |
| Author | : Charles Dennis,Lisa Harris |
| Item ID | : qGZB-h-3oyYC |
| Publisher | : Routledge |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 368 |
| Category | : Business & Economics |
| Published Date | : 2003-09-02 |
| Language | : en |
| Isbn 10 | : 1134520271 |
| Isbn 13 | : 9781134520275 |
| Sale Info | : FOR_SALE |
| Price | : 46.79 EUR |
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