[HOT SHARE] Advertising in Modern and Postmodern Times Books
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How does advertising position itself in consumer culture? In what ways does it ‘create’ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
Additional Information:
| Title | : Advertising in Modern and Postmodern Times |
| Author | : Pamela Odih |
| Item ID | : AyTdz-JwbqQC |
| Publisher | : SAGE |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 232 |
| Category | : Business & Economics |
| Published Date | : 2007-04-30 |
| Language | : en |
| Isbn 10 | : 1848605064 |
| Isbn 13 | : 9781848605060 |
| Sale Info | : FOR_SALE |
| Price | : 42.52 EUR |
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