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[Paid Ebooks] Price: 35.62 EUR (Free). Download Social Media Marketing, Theories and Applications.

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.

Additional Information:

Title: Social Media Marketing, Theories and Applications
Author: Stephan Dahl
Item ID: d7ZBDwAAQBAJ
Publisher: SAGE
Type: BOOK
Format File: PDF & EPUB
Android/iOS: Install “Google Play Books”
Page Count: 296
Category: Business & Economics
Published Date: 2018-03-05
Language: en
Isbn 10: 1526423006
Isbn 13: 9781526423009
Sale Info: FOR_SALE
Price: 35.62 EUR


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