[HOT SHARE] What's in a Name?, Advertising and the Concept of Brands Books
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This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands – the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
Additional Information:
| Title | : What’s in a Name?, Advertising and the Concept of Brands |
| Author | : John Philip Jones,Jan S. Slater |
| Item ID | : rgpbOFMQM-kC |
| Publisher | : M.E. Sharpe |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 308 |
| Category | : Business & Economics |
| Published Date | : 2003 |
| Language | : en |
| Isbn 10 | : 0765611120 |
| Isbn 13 | : 9780765611123 |
| Sale Info | : FOR_SALE |
| Price | : 31.12 EUR |
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