[HOT SHARE] International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile Books
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Diploma Thesis from the year 2002 in the subject English Language and Literature Studies – Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently ‘gone global’ from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile’s online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences. Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the ‘open-strategy’ approach of international marketing communications.
Additional Information:
| Title | : International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile |
| Author | : Christina Kuttnig |
| Item ID | : q-00CwAAQBAJ |
| Publisher | : GRIN Verlag |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 169 |
| Category | : Literary Collections |
| Published Date | : 2015-10-29 |
| Language | : en |
| Isbn 10 | : 366807724X |
| Isbn 13 | : 9783668077249 |
| Sale Info | : FOR_SALE |
| Price | : 35.99 EUR |
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