[HOT SHARE] Basics of Marketing Management (Theory & Practice) Books
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Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Additional Information:
| Title | : Basics of Marketing Management (Theory & Practice) |
| Author | : Rudani R.B. |
| Item ID | : 7DFlDwAAQBAJ |
| Publisher | : S. Chand Publishing |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : |
| Category | : Business & Economics |
| Published Date | : 2010 |
| Language | : en |
| Isbn 10 | : 8121931681 |
| Isbn 13 | : 9788121931687 |
| Sale Info | : FOR_SALE |
| Price | : 12.17 EUR |
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