[HOT SHARE] Encyclopedia of Sports Management and Marketing Books
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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Additional Information:
| Title | : Encyclopedia of Sports Management and Marketing |
| Author | : Linda E. Swayne,Mark Dodds |
| Item ID | : mc9wCQAAQBAJ |
| Publisher | : SAGE Publications |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 1960 |
| Category | : Business & Economics |
| Published Date | : 2011-08-08 |
| Language | : en |
| Isbn 10 | : 1506320376 |
| Isbn 13 | : 9781506320373 |
| Sale Info | : FOR_SALE |
| Price | : 626.46 EUR |
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