[HOT SHARE] Consumer Psychology: A Study Guide to Qualitative Research Methods Books
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Additional Information:
| Title | : Consumer Psychology: A Study Guide to Qualitative Research Methods |
| Author | : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens |
| Item ID | : ziNpDwAAQBAJ |
| Publisher | : Verlag Barbara Budrich |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 166 |
| Category | : Business & Economics |
| Published Date | : 2016-04-18 |
| Language | : en |
| Isbn 10 | : 3847408917 |
| Isbn 13 | : 9783847408918 |
| Sale Info | : FOR_SALE |
| Price | : 16.88 EUR |
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