[HOT SHARE] Marketing Strategy, Based on First Principles and Data Analytics Books
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A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today’s competitive markets.
Additional Information:
| Title | : Marketing Strategy, Based on First Principles and Data Analytics |
| Author | : Robert W. Palmatier,Shrihari Sridhar |
| Item ID | : nUYLDgAAQBAJ |
| Publisher | : Macmillan International Higher Education |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 384 |
| Category | : Business & Economics |
| Published Date | : 2017-02-23 |
| Language | : en |
| Isbn 10 | : 1137526246 |
| Isbn 13 | : 9781137526243 |
| Sale Info | : FOR_SALE |
| Price | : 48.87 EUR |
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