[HOT SHARE] Product Marketing for Technology Companies Books
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The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
Additional Information:
| Title | : Product Marketing for Technology Companies |
| Author | : Mark Butje |
| Item ID | : WhSlKzv3ZoAC |
| Publisher | : Routledge |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 208 |
| Category | : Business & Economics |
| Published Date | : 2012-06-25 |
| Language | : en |
| Isbn 10 | : 1136371753 |
| Isbn 13 | : 9781136371752 |
| Sale Info | : FOR_SALE |
| Price | : 46.79 EUR |
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