[HOT SHARE] Reputation Management Books
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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company’ s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Additional Information:
| Title | : Reputation Management |
| Author | : Sabrina Helm,Kerstin Liehr-Gobbers,Christopher Storck |
| Item ID | : B1LnTYAqRqYC |
| Publisher | : Springer Science & Business Media |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 300 |
| Category | : Business & Economics |
| Published Date | : 2011-08-29 |
| Language | : en |
| Isbn 10 | : 3642192661 |
| Isbn 13 | : 9783642192661 |
| Sale Info | : FOR_SALE |
| Price | : 83.19 EUR |
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